Most restaurant owners are stuck in a loop:
“How do we get more customers in the door?”
That’s not a strategy.
That’s a treadmill.
In this week’s episode of Mastering Restaurant Revenue, we’re serving up the real revenue blueprint … and it's shockingly simple.
This episode isn’t fluff.
It’s a field manual for restaurant owners who are tired of
scrambling and ready to scale.
There are only three ways to increase income in any business, especially restaurants. And most owners are only focused on one.
👉 Watch your revenue not just multiply but go exponential as a result. (It works every time). Audio podcast is here:
For the YouTube video version (and please subscribe while you’re there ❤️ :
Your entire marketing and operations strategy
In this episode, Diane Armitage breaks it all down with her powerhouse restaurant partner, Bruce Russo.
This isn't about décor. It’s not about TikTok ads.
It’s about intentionally designing your entire marketing and operations strategy around three golden levers – even while you’re THINKING about creating a restaurant (the sooner you put this in place, the better).
What We Covered:
💰 The 3 foundational levers that grow any business and how to work them together for exponential gain
📉 Why restaurants waste a fortune chasing customers instead of activating what’s already there
📈 How a tiny 10% bump in each category leads to 33% more revenue (yes, really—let’s do the math)
🧱 Jay Abraham’s “Parthenon Strategy,” translated directly to restaurant growth
🪄 The magical connection (gee) between Diane’s “3 Ways to Increase Income” and Bruce’s famous “Revenue Pods”
🍸 How to increase average ticket size without raising prices (your guests will thank you)
💡 The power of Psychic Revenue Pods – and how your restaurant’s energy brings customers back again and again
🔥 BONUS: Bruce’s secrets for creating unforgettable experiences through intentional design, even down to the front door handle
Whether you're starting from scratch or you've hit a plateau …
This episode gives you a roadmap to more income, better margins and a stronger, smarter brand.
🎧 Listen here:
📺 Watch on YouTube + Subscribe:
🛠️ Quick Takeaway: What’s One Fix You Can Make Right Now?
💡 The most important action: Stop obsessing over “getting more customers.”
That’s just one of the 3 ways to grow your revenue – and the most expensive one, too. Leverage all three revenue pillars at small percentage amounts (clients × spend × return visits), and you’ll stop hustling for scraps and start compounding cashflow.
🧮 Do your math
Diane gives you the simple math formula in the first 10 minutes of this episode. Fill in the blanks with your own numbers and feel the rush of sudden Ninja knowledge (that would be you). 🥷
🎯 Now, insert just one of your Revenue Pods into this equation
Pick one revenue pod you already have (bar, patio, dessert, takeout, etc.).
👉 Ask, for example: How can we increase the average spend in this pod without raising prices? (Remember, it’s reliance on all 3 levers, not just one.)
🎙️Join the Conversation
👇 Let us know your biggest takeaway in the comments – or hit reply if you’ve got a “Parthenon Revenue” question we should tackle in an upcoming episode.
Stay Tuned
👉 Next week’s episode: The Real MVP of Your Restaurant (Hint: It's NOT the Chef)
💼 Sponsor Interest
We’ve opened the door to a few good sponsors – people and products who get what we’re about and bring legit value to the restaurant game. If your product or service helps restaurants operate better, grow faster, or boost profitability, let’s talk about how we can collaborate.
📩 Contact us to start the conversation by simply replying to this email or send a note to: Diane@ArmitageInc.com
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